Pinterest managers help creators and business owners grow their brand, drive traffic, and boost sales, just by using Pinterest strategically.

With over 400 million monthly users and a strong focus on search and discovery, Pinterest is becoming a must-use platform for online growth.

More business owners are starting to notice.

But even with the right skills, many Pinterest managers struggle with one big question: Where do I actually find clients?

This guide shows you exactly where to look and how to get booked!

1. Identify Your Ideal Client

Before you start pitching your services, you need to know who you’re talking to. Not every business needs Pinterest.

And not every business owner is willing to pay for help. That’s why choosing the right niche is key.

Start by narrowing down your focus.

Great niches for Pinterest managers include bloggers, coaches, Etsy sellers, course creators, e-commerce brands, and digital product businesses.

These types of clients often rely on content or visuals to drive traffic, which makes Pinterest a perfect match.

Once you’ve picked a niche, dig into their pain points. For example, bloggers might be struggling with declining Google traffic.

E-commerce sellers may want more sales, but don’t have the time to post consistently.

Coaches might be launching a new program and want to increase visibility fast.

Many simply don’t understand how Pinterest works or assume it’s just for recipes and weddings.

This is where you come in. Your job is to clearly show how your Pinterest services solve their specific problems. You help bloggers grow traffic passively.

You help shop owners get their products seen without spending on ads. You help coaches show up consistently and reach new leads.

When you speak directly to what your ideal client is struggling with and position yourself as the solution, you instantly become more valuable.

Tailoring your message to one type of client builds trust faster.

It makes your content, outreach, and portfolio sharper and more relevant. And that leads to better, easier conversions.

2. Build a Strong Foundation

Before clients hire you, they need to trust your skills.

The best way to build that trust is with a strong, professional foundation that clearly shows what you do and how you can help.

Start with your portfolio. If you’ve worked with past clients, include real case studies—focus on results like traffic growth, impressions, or clicks.

If you’re new, create mockups. Use Canva to design branded Pinterest graphics. Build sample boards for a pretend client in your chosen niche.

Even without client work, you can show your eye for design and your knowledge of Pinterest strategy.

Next, create clear service packages. Don’t just offer “Pinterest help.” Be specific. For example:

• Monthly management (pin creation, scheduling, analytics)
• Account setup or makeover (keyword research, SEO titles, branded board creation)
• One-time audits (review of what’s working, what’s not, and a strategy to fix it)

This gives potential clients options, makes pricing clearer, and helps them decide faster.

Then, build a client-friendly website or landing page. It doesn’t need to be fancy. One page is enough if it’s clear and conversion-focused.

Include your bio, services, testimonials (if any), and a strong call-to-action, like a “Book a Discovery Call” button.

Finally, walk your talk. Create a Pinterest portfolio board showcasing your own content. Pin your blog posts, tips, and even your own mockups or graphics.

Use keywords in your titles and descriptions.

This board will show you know how to use Pinterest to promote a brand, your own. And that’s exactly what potential clients are looking for.

3. Use Pinterest to Market Your Own Services

If you’re offering Pinterest management, your own Pinterest profile should reflect what you can do.

Think of it as both your portfolio and your marketing tool. Show up like a pro, and let your account speak for itself.

Start with a dedicated business account. Use it to share your blog posts, service pages, portfolio content, and Pinterest tips.

Each pin should lead to a helpful or valuable piece of content—something your ideal client would want to read or bookmark.

Make your pins discoverable by using keyword-rich titles and descriptions.

Think like your client. What would they search for? Terms like “Pinterest manager for coaches,” “Pinterest strategy tips,” or “how to grow website traffic with Pinterest” are great examples.

Keywords help your pins show up in search results, both on Pinterest and Google.

Next, expand your reach by joining Group Boards or Tailwind Communities. Choose ones related to online business, marketing, or your client niche.

These communities help your pins reach new audiences, fast. You don’t need hundreds, but just a few targeted ones that align with your ideal client.

Finally, create Idea Pins. These are great for building trust and showing off your expertise.

Share quick tips, strategy breakdowns, before-and-after results, or behind-the-scenes content. Add a strong title and engaging visuals.

Idea Pins don’t link out, but they do build brand awareness and can turn viewers into followers, and eventually into paying clients.

When you use Pinterest to market your own services, you’re not just telling people what you do.

You’re showing them. And that’s what sells.

4. Leverage Facebook Groups

Facebook Groups are one of the best free places to find Pinterest management clients, if you use them the right way.

Start by searching for groups where your ideal clients spend time.

Use keywords like “female coaches,” “bloggers,” “Etsy sellers,” “online business,” or “course creators.”

Look for active groups with regular posts, engaged members, and clear group rules. Join 3–5 that closely match your niche.

Once inside, don’t rush to pitch. Focus on giving value first. Answer questions, share tips, and offer helpful feedback.

If someone asks how to drive traffic or improve visibility, mention Pinterest, but do it in a way that teaches, not sells.

Your goal is to become known as the “Pinterest expert” in the group.

Consistency matters more than promotion. Show up often. Leave thoughtful comments. Be friendly and approachable.

When people see your name pop up regularly with helpful insights, they’ll start to trust you and check out your profile on their own.

Only reach out via DMs after building a genuine rapport. Don’t cold message someone with a pitch.

Instead, if you’ve had a public conversation or answered their question, you can follow up privately with something like: “Hey! I saw your post in [group] and wanted to share a quick Pinterest tip that might help. Let me know if you’d ever like a free audit!”

This keeps the message personal, not pushy. And that’s how relationships and client leads start to form.

5. Tap into Freelancer Platforms (Strategically)

Freelancer platforms like Upwork, Fiverr, and PeoplePerHour can be great client sources, but only if you use them wisely.

These platforms are crowded, so standing out takes a strategic approach.

Start by creating a strong, optimized profile. Use a clear headshot and write a title that focuses on results, not just your role.

Instead of saying “Pinterest Manager,” try something like: “Pinterest Expert | Helped Clients Grow Traffic by 300% in 90 Days”

This instantly shows what you do and why someone should hire you.

In your bio, focus on your client’s goals. Talk about how you help businesses grow traffic, save time, or boost sales using Pinterest.

Use short paragraphs and bullet points to make it easy to scan. Include results, tools you use (like Tailwind or Canva), and industries you’ve worked with.

When applying for jobs, skip the copy-paste proposals. Customization is key. Read the client’s post carefully and respond to their specific needs.

Address their goals, mention something unique about their business, and explain how you’d help.

End with a clear call-to-action, like offering a free discovery call or sharing a mini Pinterest audit.

To build trust quickly, consider offering a low-cost audit or mini-package as a starting point.

This lowers the barrier for new clients and gives you a chance to prove your value.

Once they see results, many will upgrade to long-term or full-service packages.

With the right positioning, freelancer platforms can bring consistent leads and even repeat clients who stick around.

6. Offer Free Pinterest Audits to Start Conversations

One of the fastest ways to grab attention and show your value is by offering a free Pinterest audit.

It’s low-pressure, helpful, and gives potential clients a real taste of what you can do.

Start by reaching out to creators, coaches, or e-commerce brands that fit your niche. Look for accounts that are active but not fully optimized.

Maybe they’re using weak titles, have no keyword strategy, or aren’t posting consistently. These are perfect candidates.

Send a short, friendly DM or email. Keep it personal. Mention something specific you like about their brand, then share a quick tip or observation.

For example: “Hey! I love your content, and your product photography is amazing. I noticed a few things on your Pinterest that could boost your traffic fast. Mind if I send you a short audit?”

When they say yes, keep it simple. Focus on one actionable fix. Maybe their boards need better SEO. Maybe their pins lack consistent branding.

Give them one solid recommendation they can use right away. This builds trust without overwhelming them.

At the end of your audit, include a clear next step.

Invite them to book a free discovery call or let them know you offer a full Pinterest setup or monthly management.

Something like: “If you ever want help putting this into action, I offer a setup package and would love to chat!”

Free audits work because they give first and pitch second. That’s what makes them powerful.

7. Network with Web Designers, Social Media Managers & Coaches

Sometimes the fastest way to find clients isn’t by going straight to them, but it’s by connecting with the people they already trust.

Web designers, social media managers, brand strategists, and business coaches often work with the exact types of clients who need Pinterest help.

These professionals are already inside your ideal client’s business and can be powerful referral sources if you build the right relationship.

Start by reaching out to professionals in your niche. Follow them on Instagram, engage with their posts, and send a genuine message to start a conversation.

Don’t pitch right away. Instead, focus on connecting over shared goals and offering value.

Once you’ve built rapport, suggest a collaboration. Offer a referral incentive, such as a small commission or a discount on future services.

You can also create service bundles like a web designer offering Pinterest setup as an add-on or a coach pairing Pinterest strategy with a launch package.

Take it further by co-hosting something together. Run a mini-workshop, do an IG Live, or create a freebie together.

For example, a “Pinterest for Launches” checklist could pair well with a coach’s launch planning guide.

These types of partnerships expand your reach and help you get seen by warm, trusted audiences.

8. Post on Instagram and LinkedIn

If you want clients to find you, you need to show up where they’re already scrolling, and Instagram and LinkedIn are two powerful places to do that.

Use your content to show what you know. Share Pinterest tips, mini-tutorials, and common mistakes your audience might be making.

Post case studies or before-and-after results. Even if you’re new, walk people through mock examples or share what’s working on your own account.

Behind-the-scenes content like your workflow, tools, or strategy process builds trust and authority.

Use carousels to break down valuable tips step by step. Reels work well for quick-win advice or visual transformations.

On LinkedIn, turn your posts into mini-articles that speak directly to coaches, bloggers, or e-commerce sellers. Keep everything simple and useful.

Always include a clear call-to-action. Invite people to book a free discovery call, download your Pinterest checklist, or DM you for a free audit.

Don’t just post for likes, but try to post with purpose.

Finally, engage. Use hashtags that your ideal client is following, like #femalefounder, #bloggerlife, or #coachesofinstagram.

Comment on their posts, share their wins, and start real conversations.

Being visible and helpful in their world helps you stay top of mind when they’re ready to invest.

When you consistently show up with value and a clear offer, people start to see you as the go-to Pinterest expert. And that leads to clients.

9. Ask Past Clients or Friends for Referrals

One of the easiest ways to find new clients is by asking the people who already know, like, and trust you.

Even if your friends or past clients aren’t business owners themselves, they may know someone who is.

A coach, a blogger, a product seller—someone in their circle could be looking for Pinterest help right now.

But they won’t know to send them your way unless you ask.

Make it easy for them to help. Create a short message they can copy and paste.

Or design a simple, eye-catching social post they can share on Instagram stories or LinkedIn.

Include what you do, who you help, and how people can get in touch.

For example: “Know someone who needs help growing their brand on Pinterest? My friend [Your Name] offers strategy and monthly management. Here’s their link to learn more!”

To encourage more referrals, consider offering a thank-you gift.

This could be a small discount, a free audit, or even a gift card. It doesn’t have to be big; it just shows you value their support.

Referrals work because they come with built-in trust. When someone vouches for you, potential clients feel more confident reaching out.

So don’t be afraid to ask. Most people are happy to help, and you just have to give them a clear way to do it.

10. Bonus: Cold Outreach (The Right Way)

Cold outreach can feel intimidating, but when done well, it can bring in great clients who weren’t even looking for a Pinterest manager yet.

Start by doing your research. Look for brands that would actually benefit from Pinterest.

Focus on bloggers, e-commerce shops, coaches, or digital product sellers who have strong visuals, great content, or products that do well on search-based platforms.

Avoid pitching to businesses that don’t align with Pinterest’s strengths.

Once you find a good fit, craft a warm and personal message. Don’t copy and paste.

Mention something specific you like about their brand, or maybe a recent blog post, or their product aesthetic.

Then share a quick insight about their Pinterest or how they could grow with it. Keep it short, friendly, and helpful.

Your message should focus on value. Not a hard pitch.

For example: “Hi [Name], I came across your brand and love your aesthetic—your product line is perfect for Pinterest. I noticed a few ways you could grow your traffic and reach with just a few tweaks. I’d be happy to send over a quick (free) audit if you’re interested!”

Add a small proof point if you have one.

Something like: “I recently helped a similar shop triple their Pinterest clicks in 60 days.”

This builds trust and shows you’re not just guessing.

End with a low-commitment next step. A free call. A mini audit. A free checklist. Give them a reason to reply without pressure.

Cold outreach works best when it feels warm. Personalized, helpful, and focused on service.

That’s what gets responses and opens the door to paying clients.

Final Thoughts

You don’t need years of experience to get clients, but you need to show you can help.

Focus on solving real problems, not pushing services.

Start small. Stay visible. Let your work build trust.

Pinterest is still a hidden gem in the digital space.

Step in now, and you’ll be ahead of the curve!