Digital products are items you can sell online without holding any inventory.
Think ebooks, templates, courses, and more.
They’re easy to create, cost little to maintain, and can be sold worldwide.
Once made, they can generate income with little effort over time.
The best digital products solve a clear problem, are easy to deliver, and scale without extra work.
In this post, you’ll find 35 proven digital product ideas that people are already buying.
Use them to spark your next project—or start selling right away!
Educational & Informational Products
People are always looking to learn something new. That’s why educational digital products continue to sell well year after year.
If you have knowledge or experience in a topic, you can turn it into a product others will pay for. Here’s how.
1. Ebooks
Ebooks are one of the easiest digital products to create and sell. All you need is a focused topic and helpful content.
You can write about fitness, personal finance, parenting, productivity, or hobby guides. Shorter ebooks that solve one clear problem often perform better than long, general ones.
Design matters too. A clean, readable format adds value. Use tools like Canva, Google Docs, or Apple Pages to design the layout.
Export as a PDF and you’re ready to sell. Ebooks work well on platforms like Gumroad, Payhip, and Amazon Kindle.
2. Online Courses
Online courses are a powerful way to teach complex topics. They combine videos, quizzes, worksheets, and community access.
People buy courses because they want results. Your job is to walk them through each step clearly. You don’t need to be a certified expert—just be one step ahead of your audience.
Use simple tools like Teachable, Podia, or Kajabi to host your course. Start with a short course, 1–2 hours long. Focus on a single outcome, like “Launch Your First Etsy Shop” or “Edit Photos Like a Pro.”
High-quality audio and a clear screen recording matter more than flashy production. Solve a real problem, and people will pay.
3. Webinars (Live or Recorded)
Webinars let you teach live—or share a recorded version later. They’re great for both selling and educating.
Live webinars create urgency and allow you to answer questions in real time. You can charge for access or use them to sell a course, an ebook, or a service.
Recorded webinars can be sold on demand or offered as a free lead magnet.
Pick a narrow topic that solves a problem quickly. Keep the session under 60 minutes. Use platforms like Zoom, WebinarJam, or even Loom for recording.
Add value first. Then make your pitch. Webinars work best when they teach and lead to the next step.
4. Tutorials & How-To Guides
Tutorials and how-to guides are practical, step-by-step instructions that help people complete a task or learn a skill.
They’re popular because they save time and remove guesswork.
You can create them in written, video, or even infographic form. The key is clarity.
Focus on one result per guide. For example, “How to Build a Basic Website with WordPress” or “How to Budget in Google Sheets.”
Use screenshots or visuals whenever possible. It helps people follow along.
You can sell guides as PDFs, bundle them with other resources, or offer them as standalone downloads on your website or a digital marketplace.
5. Workbooks & Worksheets
Workbooks and worksheets help people apply what they’ve learned. They turn theory into action.
These are especially useful in niches like personal development, fitness, education, and business.
You can create worksheets for goal setting, habit tracking, journaling, or business planning.
Workbooks can be simple. Think fill-in-the-blank templates, daily prompts, or checklist pages. Use Canva, PowerPoint, or Google Docs to design clean, printable PDFs.
People love tools they can immediately use. Make sure your worksheets are actionable, not just decorative.
6. Membership Sites with Exclusive Content
Membership sites offer ongoing value in exchange for a recurring fee. It’s a great way to build community and a stable income.
Members pay for exclusive content, like tutorials, templates, courses, live sessions, or Q&As. The key is consistent value. People stay when they feel supported, updated, and included.
You don’t need a massive library to start. Even just one new resource per month can be enough if it solves real problems.
Platforms like Patreon, Memberful, and Podia make it easy to set up. Focus on your niche and tailor the content to what your members need most.
7. Study Guides or Exam Prep Materials
Study guides are highly focused resources that help students or professionals prepare for exams. These sell well in education, certification, and career advancement niches.
You can create them for school subjects, standardized tests (like SAT, ACT, GRE), or professional certifications (like CPA, PMP, or Google Ads).
What matters most is structure. Organize key concepts, include practice questions, and highlight common mistakes. Keep the format clean and scannable.
If you’ve passed an exam recently, you’re in a great position to create prep content. Your personal experience is a valuable selling point.
Creative & Artistic Products
If you’re a visual creator, the digital world offers endless opportunities to sell your work.
You don’t need a gallery or printing service. Just your skills, a good eye, and a way to package your creativity into downloadable formats.
These products appeal to both individuals and businesses. They’re simple to deliver, often reusable, and always in demand.
8. Printable Art
Printable art is digital artwork that customers can download and print at home or through a print shop. It’s popular because it’s affordable, accessible, and easy to personalize.
You can create anything—quotes, illustrations, abstract designs, photography prints, or nursery art.
Stick to standard frame sizes like 8×10″, A4, or 11×14″ to make it easy for buyers to print and hang.
Design in high resolution (300 DPI) and export as PDF or JPG. Offer different sizes in a single purchase to increase value.
You can sell printable art on Etsy, Gumroad, or your own website. Just make sure your style fits a specific audience—boho, minimalist, kids’ rooms, or seasonal decor.
9. Stock Photos
Stock photos are high-quality images sold for commercial or personal use.
Businesses, bloggers, marketers, and designers buy them to use in websites, ads, social media, and print.
You don’t need a fancy studio. Natural light and a decent camera (even a smartphone with editing) can go a long way.
Focus on themes that are always in demand—workspaces, food, wellness, diversity, travel, and technology.
Niche stock photos sell better than generic ones. For example, “flat-lay vegan meal prep” will do better than just “food.”
You can sell through marketplaces like Shutterstock, Adobe Stock, or set up your own storefront with tools like Pixieset or Shopify.
Make sure to offer high-resolution downloads and include usage rights in clear terms.
10. Presets (Lightroom, VSCO, etc.)
Presets are pre-made filters or editing settings for photos. They help users get a consistent, professional look with one click.
Photographers, influencers, and business owners use presets to save time and keep a unified style.
If you’re good at editing photos, you can package your custom settings into a product.
Start by creating presets in Lightroom (desktop or mobile). VSCO, Capture One, and other apps also allow preset exporting. Save them in compatible file formats like .XMP or .DNG.
Offer a preview of before-and-after shots so buyers know what to expect.
You can sell them individually or in themed packs—like “Moody Portraits,” “Clean Bright,” or “Beach Vibes.”
Presets work especially well when paired with a strong social media presence, where your editing style is part of your brand.
11. Fonts & Typography Packs
Custom fonts are always in demand. Designers, bloggers, and brands use them to create a unique look for their content.
If you know how to design letters, this is a strong digital product to explore.
You don’t need a full library to start. Even a single high-quality font can sell well if it has a clear style—modern, handwritten, bold, elegant, or playful.
Use tools like Fontself, Glyphs, or Calligraphr to turn your designs into usable font files.
Save them in formats like .OTF or .TTF. Bundle variations (bold, italic, thin) into one download to increase value.
Sell on platforms like Creative Market, DesignCuts, or your own site.
Include a preview image showing how your font looks in different settings, like logos, posters, or social media posts.
12. Digital Planners
Digital planners are interactive PDF files designed for tablets and styluses. They mimic paper planners but offer more flexibility and reusability.
They’re popular with students, professionals, and productivity fans. Weekly spreads, habit trackers, and goal-setting pages are features people look for.
GoodNotes and Notability users are a key audience.
Design your planner in tools like Keynote, PowerPoint, or Canva. Make sure the layout is clean and the links work for easy navigation. Test it before selling.
Offer different versions—dated, undated, minimalist, or themed (e.g., fitness, budgeting). The more tailored it is, the better it sells.
13. Coloring Books (for kids or adults)
Coloring books are relaxing, creative, and easy to sell as digital downloads. You can design them for kids, adults, or even niche groups like travelers or pet lovers.
All you need are black-and-white outline illustrations. Use vector software like Adobe Illustrator, or draw by hand and scan. Save the files as printable PDFs.
Adult coloring books often feature mandalas, patterns, or inspirational quotes. For kids, go with animals, letters, or simple scenes.
Bundle 10–30 pages per book to create a full product. You can sell them on Etsy, Teachers Pay Teachers, or your own shop.
14. Clip Art & Illustrations
Clip art is a set of small images people use in designs, invitations, planners, or marketing. It’s a great product if you enjoy drawing or creating icons.
You don’t need to be a professional illustrator. Just keep your art clean, consistent, and useful. Stick to themes like holidays, food, people, or objects.
Customers often look for specific styles—watercolor, flat design, or cartoon.
Package your illustrations in high-res PNG format with transparent backgrounds. Consider also including SVG or EPS files for flexibility.
Create themed packs—like “Fall Clip Art,” “Wedding Icons,” or “Back-to-School Graphics.” The more focused your pack, the easier it is for buyers to find and use.
Business & Productivity Tools
Business owners, freelancers, and professionals are always looking for ways to save time and stay organized.
Digital tools that help them do that are in high demand.
If you can create products that solve common business tasks, you’ll find a steady stream of buyers.
These tools don’t need to be complex.
What matters most is that they’re clear, easy to use, and save people from starting from scratch.
15. Business Templates (Invoices, Proposals, Contracts)
Business templates are plug-and-play documents that professionals can quickly customize and use.
These include things like invoice templates, project proposals, service agreements, and freelance contracts.
People buy these templates to save time and avoid legal or formatting mistakes.
They’re especially helpful for small business owners, coaches, consultants, and freelancers.
You can build them in Word, Google Docs, Canva, or PDF format. Make sure the design is clean and the structure is easy to edit.
Use placeholders for key information so users know exactly where to insert their details.
The more specific your templates, the better.
For example, “Photography Contract for Weddings” or “Freelance Design Proposal” targets a clear need and sells better than a generic version.
16. Notion Templates
Notion is a popular tool for organizing work, life, and learning—all in one place.
Its users are constantly searching for high-quality templates to manage tasks, goals, projects, and content.
You can create templates for all kinds of needs: daily planners, project dashboards, habit trackers, or business CRMs.
Notion templates are fully customizable, which means buyers often look for structure, not perfection.
Design your template around a specific outcome. For example: “Notion Template for Small Business Finances” or “Content Calendar for Instagram Creators.”
Once your template is ready, you can share it using a public link and sell access through platforms like Gumroad or Payhip.
Make sure to include a video or screenshots showing how it works.
17. Spreadsheet Templates (Budgeting, Finance, KPI Tracking)
Spreadsheets are powerful, but many people don’t know how to set them up correctly. That’s where templates come in.
You can build tools for personal finance, small business budgeting, expense tracking, or KPI dashboards.
Google Sheets and Microsoft Excel are the most common formats. Google Sheets is especially popular because it’s free and easy to share.
Focus on clean formatting, color-coded sections, and built-in formulas that do the work for the user.
Add instructions so it’s clear how to use and customize the sheet.
Templates like “Monthly Budget Tracker for Freelancers” or “Startup KPI Dashboard” offer clear value.
People buy spreadsheets that give them answers at a glance.
18. Presentation Decks
Presentation decks are slide templates designed for business pitches, marketing reports, client proposals, or webinars.
They save time and help users look polished and professional, without needing design skills.
You can create decks in PowerPoint, Google Slides, or Keynote. Use clean layouts, consistent fonts, and visually balanced elements.
Include slides for key needs—title, agenda, data, testimonials, pricing, and closing statements.
People buy these decks because they want to impress without starting from scratch. Focus on specific use cases.
For example: “Startup Pitch Deck,” “Social Media Report Template,” or “Client Onboarding Presentation.”
Always include editable text fields and design suggestions. A few sample slides with dummy content make it easier for buyers to picture the result.
19. Project Management Boards (Trello, Asana, ClickUp)
Project management boards help teams and individuals stay organized and get work done.
Templates built in tools like Trello, Asana, or ClickUp are in high demand, especially when they follow proven workflows.
You can create templates for common goals like content planning, client work, product launches, or event coordination.
Each board should come pre-built with task lists, categories, timelines, and priorities.
Make sure to label everything clearly. Include status columns (like To Do / In Progress / Done) and any automation tips if the platform allows it.
These templates are great for beginners who want to skip setup and get started fast.
Provide a short guide or walkthrough with your template so buyers know how to use it properly.
20. CRM or Sales Funnel Templates
CRM (Customer Relationship Management) templates help businesses track leads, sales, and relationships.
Sales funnel templates map out how a customer moves from interest to purchase.
You can build these in spreadsheets, Notion, Airtable, or inside platforms like HubSpot and ClickUp.
Templates might include stages like lead capture, email follow-up, offer sent, deal closed, and post-sale check-in.
Focus on clarity and flow. Each step should be easy to follow, with fields for dates, contact info, follow-ups, and deal status.
These tools are valuable because they organize chaos.
Buyers don’t want to build systems from scratch—they want ready-to-go solutions that make them feel in control.
Tech & Developer-Oriented Products
If you have coding or design skills, there’s strong demand for digital products that help others build faster.
Developers, designers, and business owners are constantly searching for tools that save time and improve quality.
These products are often sold at higher price points. That’s because they reduce technical work and offer real, scalable value.
21. Website Themes (WordPress, Shopify, etc.)
Website themes are pre-built designs users can install and customize. They help people create professional websites without hiring a developer.
You can build themes for platforms like WordPress, Shopify, Webflow, or Ghost.
Stick to clean, responsive layouts. Focus on specific users, like coaches, online stores, or photographers.
Make it easy to edit. Include clear instructions, documentation, and demo content.
Good themes come with multiple layout options and support common plugins or integrations.
Popular marketplaces include ThemeForest, TemplateMonster, and Creative Market.
You can also sell themes on your own site or through niche communities.
22. UI/UX Kits
UI/UX kits are design packages with pre-made elements like buttons, icons, forms, and navigation bars.
They help designers and developers build fast and keep interfaces consistent.
You can create kits in tools like Figma, Sketch, or Adobe XD. Organize everything into components and pages.
Use auto-layouts, style guides, and naming conventions for easier editing.
Focus on a target use, like mobile apps, SaaS dashboards, or e-commerce websites.
For example, “Dark Mode Finance App Kit” or “Minimal E-commerce UI Pack.”
High-quality kits save teams hours of work. Include mobile and desktop versions when possible, and always make the file easy to customize.
23. Mobile App Templates
Mobile app templates are pre-coded or pre-designed app structures that help developers launch faster.
These are useful for MVPs, client work, or solo founders building products.
You can create them for iOS (Swift), Android (Kotlin), or cross-platform frameworks like Flutter or React Native.
A good template includes core features, clean code, and a modern UI.
Focus on solving specific needs—like “To-Do App,” “Fitness Tracker,” or “Restaurant Ordering App.”
Offer working demos, documentation, and instructions for setup.
People buy these to skip the time-consuming setup. Make it easy to install and adapt, and include comments in the code for clarity.
24. Code Snippets or Plugins
Code snippets are small pieces of reusable code that help developers add features quickly.
Plugins are more complex—they extend the functionality of platforms like WordPress, Shopify, or browsers.
Both are valuable because they save time and prevent reinventing the wheel. Developers often look for tested, ready-made solutions they can drop into projects.
You can create snippets for common tasks like form validation, animations, or API integrations.
Plugins might add new payment options, improve SEO, or create custom dashboards.
Make sure your code is clean, well-documented, and easy to install. Include instructions and examples to help buyers use your product right away.
25. SaaS Tools or Micro-Apps
SaaS (Software as a Service) tools are web-based apps people subscribe to for ongoing use.
Micro-apps are smaller, focused tools that solve a specific problem quickly.
If you can build a simple, effective web app, you can create a product that generates recurring income.
Examples include scheduling tools, email marketing helpers, or productivity boosters.
The key is to solve a clear problem with an easy-to-use interface. Focus on delivering value without unnecessary features.
You’ll need to handle hosting, updates, and customer support, but the payoff can be steady revenue.
Many small businesses prefer affordable, niche SaaS tools over big complex software.
Lifestyle & Hobby Niches
Products that support daily life, personal growth, and hobbies are always in demand.
People want tools that help them stay healthy, focused, and engaged.
If you have personal experience or knowledge in a lifestyle niche, it’s a great area to create digital products that feel personal and practical.
These types of products often connect emotionally with buyers. They sell well when they offer clear outcomes and are easy to follow.
26. Fitness Programs & Meal Plans
Fitness programs and meal plans are digital guides that help people get in shape, stay active, or eat better.
These products are ideal for personal trainers, coaches, or fitness enthusiasts with a structured approach.
Fitness programs might include daily or weekly workout routines—video, PDF, or app-based.
You can focus on bodyweight workouts, strength training, mobility, or niche goals like “30-Day Beginner Core Challenge.”
Meal plans can cover weekly menus, grocery lists, and prep guides. Offer variations—plant-based, keto, high-protein, or family-friendly—to match different goals.
Make it easy to follow. Include calendars, simple instructions, and photos or videos if possible.
The clearer your program, the more people stick with it and recommend it.
27. Meditation Tracks or Journals
Mental wellness products are growing fast. Meditation tracks and guided journals help people slow down, reflect, and manage stress.
If you have a calming voice, you can record guided meditations. These can focus on sleep, focus, anxiety, or gratitude.
Keep the format simple—MP3s or downloadable playlists with short intros and clean audio.
Journals are equally powerful. A well-designed digital journal in PDF or Notion format can guide users through daily reflections, goal-setting, or self-discovery prompts.
Pair both together for extra value. For example, a 7-day morning meditation series with a companion reflection journal.
28. Language Learning Resources
People all over the world are trying to learn new languages. If you’re fluent or have a background in teaching, you can create resources that make language learning easier.
Digital products can include flashcards, grammar cheat sheets, vocabulary packs, printable worksheets, or even beginner audio guides.
Focus on specific audiences, like travelers, kids, or professionals. A product like “Business Spanish for Beginners” or “Japanese for Tourists” targets clear, useful goals.
Use simple layouts, real-world phrases, and repetition-based design. Add audio files or pronunciation tips to increase value and learning success.
29. Music or Sound Effects
Digital audio is used everywhere—podcasts, YouTube videos, games, apps, and presentations. If you’re a musician or sound designer, creating royalty-free music or sound effects can be a strong source of income.
Music tracks might include background loops, intro jingles, or ambient scores. Sound effects can range from button clicks to nature sounds to cinematic impacts.
Keep files high-quality (WAV or MP3) and label them clearly. Organize them by mood, genre, or use case, like “Relaxing Background Music for Podcasts” or “UI Sound Pack for Mobile Apps.”
Creators are always looking for quality, original sounds they can legally use. The more niche and useful your product is, the better it sells.
30. Crafting Patterns or Sewing Templates
If you’re skilled in DIY or textile work, you can turn your designs into digital patterns others can use.
Crafters are constantly searching for new projects, especially clear, beginner-friendly ones.
You can create sewing templates for clothing, accessories, or home decor.
Craft patterns could include embroidery guides, crochet instructions, paper crafts, or knitting charts.
Format matters. Use PDFs that are printable and easy to read. Include step-by-step instructions, material lists, and images to guide users.
These products are popular on platforms like Etsy. Patterns with a clear end result and strong visuals tend to do best.
31. Travel Itineraries & Travel Planners
People love travel—but hate planning. Digital itineraries and planners make the process easier, faster, and more enjoyable.
You can create city guides, weekend trip plans, or full travel itineraries. Include maps, must-see spots, local tips, and suggested timelines.
Focus on specific travelers—solo adventurers, families, or budget backpackers.
Travel planners might include packing checklists, budget sheets, and day-by-day scheduling tools. Build them in PDF, Notion, or spreadsheet formats.
Tailor your product to a location or theme. Examples: “5-Day Paris Itinerary for First-Timers” or “Digital Planner for Road Trips Across the U.S.”
These products work because they save people time, reduce stress, and add structure to an exciting part of life.
Marketing & Branding Tools
Every brand needs consistent, professional content to attract and keep customers. That’s why marketing and branding tools are in such high demand.
These products help business owners, creators, and marketers show up online without wasting time or hiring a full team.
If you know how to design or write for marketing, you can package your knowledge into ready-to-use templates that others will pay for.
32. Social Media Templates
Social media templates are pre-designed graphics that users can customize and post on platforms like Instagram, Facebook, Pinterest, or LinkedIn.
They help people create eye-catching posts without needing to be a designer.
You can create these using tools like Canva, Photoshop, or Illustrator. Focus on specific use cases, such as product promotions, quotes, announcements, or carousels.
For example: “Instagram Templates for Wellness Coaches” or “Pinterest Pin Pack for Bloggers.”
Make sure each template is easy to edit, with clear layers, fonts, and color guides. Include a quick-start guide to help buyers make fast changes.
Good templates save people hours. They also help brands stay visually consistent, which builds trust and recognition.
33. Email Marketing Templates
Email marketing templates are pre-written or pre-designed emails that help businesses send newsletters, promotions, or automated messages more easily.
You can offer HTML templates or simple text-based formats.
These might include welcome emails, abandoned cart messages, launch announcements, or nurture sequences.
Clarity is key. Structure each email with a clear headline, strong call-to-action, and clean formatting.
If possible, match them to platforms like Mailchimp, ConvertKit, or Klaviyo.
Marketers and business owners buy these to avoid writing from scratch.
A good template gives them a proven structure and frees them up to focus on results.
34. Branding Kits (Logos, Color Palettes, Style Guides)
Branding kits are pre-made sets that help businesses look professional and consistent.
These kits usually include logos, color palettes, typography, and brand guidelines.
They’re perfect for new business owners, side hustlers, or anyone launching a product.
Not everyone has the budget to hire a designer, so a ready-to-use branding kit can be a quick, affordable solution.
A strong branding kit includes a main logo, an alternate logo, and an icon. It also offers a curated color palette and font pairing.
The style guide shows how to use each element correctly on websites, social media, and packaging.
You can sell these as editable files in Canva, Adobe Illustrator, or Figma. To make them more valuable, offer versions for different industries, like beauty, coaching, or tech startups.
The goal is to help people build a clear, attractive identity, without needing design skills or starting from scratch.
35. Content Calendars
Content calendars help creators, marketers, and businesses plan what to post and when.
These tools bring structure to content creation, which saves time and improves consistency.
You can offer digital calendars in Google Sheets, Notion, or Excel. Some also include weekly or monthly views, platform-specific sections, and checklists for each post.
A strong content calendar includes ideas, goals, deadlines, and distribution channels. Some creators also bundle it with prompts or campaign themes.
Make sure your calendar is easy to use, even for beginners. Offer different versions—for bloggers, social media managers, or small business owners.
People buy content calendars because they remove guesswork. They keep teams aligned and reduce the pressure of daily content decisions.
How to Get Started Selling Digital Products
Choosing the Right Niche
Start by picking a niche that combines your skills with audience demand.
You don’t need to be an expert—just knowledgeable and helpful. Ask yourself:
- What problems can I solve?
- What do people ask me about often?
- What industries am I familiar with?
Look for a focused niche, not a broad one. “Fitness for busy moms” is better than just “fitness.” A clear niche makes it easier to stand out and build trust.
Validating Your Idea
Before you spend time creating, make sure people actually want your product. You can do this in a few simple ways:
- Post about your idea on social media and see who’s interested
- Create a basic landing page and track signups
- Offer a simple freebie version and collect feedback
You don’t need hundreds of responses—just a few honest reactions to see if your idea solves a real problem.
Tools for Creating Digital Products
You don’t need expensive software to get started. Here are some popular tools by product type:
- Ebooks & Guides: Google Docs, Canva, or Adobe InDesign
- Courses & Tutorials: Teachable, Thinkific, or Loom
- Designs & Templates: Canva, Figma, Adobe Illustrator
- Planners & Printables: PowerPoint, Notion, or Google Sheets
- Audio Products: Audacity, GarageBand, or Descript
Keep your first version simple. You can always improve it later.
Where to Sell: Marketplaces vs. Your Own Site
You have two main options: sell on a platform or sell on your own.
Marketplaces (Etsy, Gumroad, Creative Market) are great for beginners. They bring traffic and handle payments. But they also take a cut and have more competition.
Your own site (via Shopify, WordPress + WooCommerce, or Podia) gives you full control. You keep more profit and own your customer list—but you’ll need to bring your own traffic.
You can start on a marketplace and move to your site later.
Marketing Tips (SEO, Social Media, Email List Building)
No matter how good your product is, people won’t buy it if they don’t know it exists.
- SEO: Use keywords your audience searches for. Optimize product titles, descriptions, and blog posts.
- Social Media: Share behind-the-scenes content, tips, and customer success stories. Focus on platforms where your audience hangs out.
- Email List: Offer a free download or resource to build your list. Email regularly with helpful content, not just sales.
Be consistent. Show up often. And always aim to help before you sell.
Start small. Stay focused. And remember—every successful digital seller began with just one idea!