Pinterest is more than a place for recipes and DIY, but it’s a powerful traffic machine for businesses.

But most brands don’t know how to use it properly.

That’s where a Pinterest Manager comes in.

From designing pins to scheduling content and tracking results, Pinterest Managers help businesses grow with less effort.

The best part? It’s a skill that’s in demand and still not saturated.

This guide will show you exactly how to become one, even if you’re starting from scratch!

What Does a Pinterest Manager Do?

A Pinterest Manager helps businesses grow their online presence through smart, consistent Pinterest marketing.

This role goes far beyond just pinning pretty pictures.

It’s about using strategy, design, and data to drive traffic and build brand visibility.

Account Audits and Optimization

The first step is making sure the client’s Pinterest account is set up for success.

A Pinterest Manager reviews the profile, boards, and pins to find areas for improvement.

They check if the account is a business profile, if the branding is consistent, and if the boards are organized with clear titles and categories.

Then they clean things up, like deleting outdated pins, merging duplicate boards, and making sure everything aligns with the client’s niche.

Keyword Research and SEO-Friendly Profile Edits

Pinterest is a search engine, not just a social platform. That means keywords matter a lot.

A Pinterest Manager researches what people are searching for in the client’s industry.

They then use these keywords in the profile bio, board descriptions, and pin titles to boost visibility.

The goal is to make the account easy to find for the right audience.

Pin Design and Scheduling

Pins need to catch attention and encourage clicks. A good Pinterest Manager creates eye-catching graphics using tools like Canva.

They follow design best practices like vertical size, clear text overlays, strong headlines, and brand consistency.

Once the pins are ready, they schedule them out using tools like Tailwind or Pinterest’s native scheduler to post consistently throughout the week.

Monthly Analytics and Strategy Updates

Pinterest Managers don’t just post and hope. They track performance each month, looking at metrics like impressions, saves, clicks, and outbound traffic.

This data helps shape the strategy moving forward. If something isn’t working, they adjust. If something performs well, they double down.

Regular reports also help show the client the value of their service.

Content Planning and Pinning Calendars

Staying organized is key. A Pinterest Manager plans weekly or monthly pinning schedules based on seasonal trends, promotions, and content goals.

They decide which pins to post, when to post them, and where they should link.

This keeps the account active and aligned with the client’s business objectives.

Bonus Services: Blog Management or Email List Growth

Some Pinterest Managers go a step further.

They might help repurpose blog content into pins, optimize blog posts for Pinterest traffic, or create lead magnets to help grow email lists.

These extra services can boost results and income.

Why Pinterest is a Goldmine for Businesses

Pinterest isn’t just another social media platform; it’s a visual search engine with serious buying power.

And for businesses, that means long-term traffic, leads, and sales from content that doesn’t disappear after 24 hours.

400+ Million Users Per Month (Mostly Women Ready to Buy)

Pinterest has over 400 million active users every month. Most of them are women, and many are decision-makers in their households.

They’re not just scrolling to pass the time, but they’re searching with purpose.

From planning purchases to finding solutions, Pinterest users are in discovery mode and often close to making buying decisions.

That’s a dream audience for any business.

Pins Have a Long Lifespan (Unlike Social Posts)

Unlike Instagram or Facebook posts that vanish in hours or days, Pinterest pins can generate traffic for months and even years.

A single well-optimized pin can keep working in the background, bringing in steady clicks long after it’s been posted.

For business owners, this means more return on time and effort.

Great Fit for E-commerce, Bloggers, Services, and Digital Products

Pinterest works well across many niches. E-commerce brands can showcase products. Bloggers can drive readers to their posts.

Coaches and service providers can promote freebies, webinars, and offers.

Digital product creators can grow email lists or sell templates, courses, and guides.

If you have something visual and valuable, Pinterest can promote it.

Most Businesses Ignore It or Use It Wrong

Here’s the opportunity: many businesses are either not on Pinterest or are using it poorly.

They might pin without a strategy, skip SEO, or post inconsistently.

As a Pinterest Manager, you can step in with clarity and structure—offering a service that stands out and delivers results where others fail.

Step 1: Skills You Need to Become a Pinterest Manager

You don’t need a degree or years of experience to become a Pinterest Manager.

But you do need a mix of practical skills that help you deliver results.

The good news? Most of these can be learned quickly, and many tools are beginner-friendly.

Eye for Design (Canva Is Enough to Start)

Pinterest is a visual platform, so a strong pin design is essential.

You don’t need to be a professional designer, but just someone with an eye for clean, scroll-stopping visuals.

Canva makes this easy with templates you can customize. Focus on clear text, bold headlines, and brand consistency.

Good design helps pins get noticed, saved, and clicked.

Understanding Pinterest SEO and Keyword Strategy

Pinterest runs like a search engine. That means you need to know how to find and use keywords that people are actively searching for.

This includes adding keywords to pin titles, descriptions, board names, and even your profile.

The better your SEO, the more likely your pins are to show up in searches, and that leads to traffic and growth.

Data Literacy (Basic Understanding of Analytics)

Tracking what works is part of the job. Pinterest Managers should know how to read and interpret data like impressions, saves, and outbound clicks.

You don’t need to be a data expert.

Just be able to spot trends, understand which pins are performing well, and adjust strategy based on what the numbers say.

Time Management and Communication

Most Pinterest Managers handle multiple clients at once. That means staying organized, meeting deadlines, and keeping communication clear.

Use tools like Trello, Notion, or Google Sheets to track tasks. Always set expectations with clients and deliver reports or updates on time.

Being reliable builds trust and keeps clients coming back.

Bonus: Copywriting Skills (Titles and Descriptions)

Good pins need more than great design; they need compelling words.

Knowing how to write strong pin titles and descriptions that include keywords and a call to action can boost engagement.

A few powerful words can make the difference between a scroll and a click.

Step 2: Learn the Basics (Free & Paid Resources)

You don’t need to spend thousands to learn Pinterest management. There are plenty of free resources that cover the core skills.

And if you want to go deeper, there are affordable paid options too.

The key is to start learning and apply what you learn right away.

Free: Pinterest Business Blog, YouTube Tutorials, Facebook Groups

Pinterest’s own business blog is packed with tips, updates, and best practices. It’s a reliable place to learn how the platform works straight from the source.

YouTube is also filled with step-by-step tutorials on Pinterest strategy, pin design, and scheduling tools.

Search for “Pinterest Manager tutorial” or “Pinterest VA tips” and you’ll find hours of valuable content. Don’t overlook Facebook groups either.

Join communities where Pinterest Managers, virtual assistants, and social media freelancers share questions, wins, and advice in real time.

Paid (Optional): Courses Like Pinterest VA, Skillshare, Udemy

If you prefer structured learning, consider investing in a course.

The Pinterest VA course by Gina Horkey is a popular choice and includes templates, client-finding tips, and strategy breakdowns.

Skillshare and Udemy also offer budget-friendly classes on Pinterest marketing, Canva design, and analytics.

These can fast-track your learning if you like organized lessons and direct feedback.

Actionable Tip: Learn by Managing Your Own Account or Create a Test One

One of the best ways to learn is by doing. If you already have a blog, Etsy shop, or content page, start applying what you learn to your own Pinterest account.

No business yet? Create a test account in a niche you enjoy, like travel, food, or fashion.

Build boards, design pins, and watch the analytics.

You’ll get hands-on experience and a portfolio you can show to clients.

Start Practicing Daily—Consistency Matters More Than Credentials

You don’t need a certificate to get hired. What matters is your ability to drive results.

That means showing up, testing strategies, and improving with every pin. Even 20 minutes a day adds up fast.

The more you practice, the more confident and skilled you’ll become, and that’s what clients care about most.

Step 3: Build a Portfolio Without Clients

A strong portfolio helps you stand out and builds trust, especially when you’re just getting started.

Here’s how to create one from scratch, no experience required.

Start a Niche Blog and Grow It Using Pinterest

Pick a topic you enjoy, like travel, parenting, food, or side hustles. Then start a simple blog using platforms like WordPress or Wix.

Use Pinterest to drive traffic to your blog posts. Treat it like a real client project. Optimize your profile, create keyword-rich pins, and track growth.

This becomes your living proof that your strategies work.

Create Before-and-After Mockups of Optimized Profiles

Find a few poorly optimized Pinterest accounts (you’ll spot them easily) and create mock “before and after” examples.

You can redesign the profile bio, update the board names, and improve the layout. Take screenshots of your changes and explain your thought process.

This shows you understand optimization, even if the account isn’t real.

Share Pin Design Samples and a 30-Day Content Plan

Design 5–10 original pins using Canva. Include different styles—product pins, blog post graphics, infographics. Then create a mock 30-day pinning schedule.

This shows you can plan and design consistently, which is what clients are looking for.

Even better, add in a few templates clients can preview.

Show Your Ability to Grow Reach and Clicks—Even If It’s Your Own Account

Analytics speak louder than promises. Use your own Pinterest account to test strategies and build results.

Track metrics like monthly viewers, outbound clicks, and saves. Take screenshots of your growth over time.

You don’t need big numbers—just steady improvement shows you know how to move the needle.

Create a Simple PDF or Notion Portfolio to Send to Prospects

Once you’ve gathered samples, organize everything into a clean, easy-to-skim portfolio.

Use Canva to make a PDF or build a Notion page with sections like: About Me, Pin Designs, Strategy Samples, Growth Screenshots, and Testimonials (if any).

Keep it short and visual. Make it easy for potential clients to see your value at a glance.

Step 4: Where to Find Pinterest Clients

Knowing how to manage Pinterest is only half the job. The other half is finding people who need your help and are willing to pay for it.

Luckily, there are many ways to land your first (or next) client, even if you’re brand new.

Facebook Groups (Service-Based Business Groups, E-commerce, Coaches)

Facebook groups are filled with business owners looking for help.

Join groups where your ideal clients hang out—think coaches, bloggers, Etsy sellers, and digital product creators. Focus on value.

Answer questions, share tips, and post helpful insights.

When someone asks about Pinterest or marketing support, comment with a thoughtful reply and offer a free audit or DM.

People notice when you’re helpful—not salesy.

Fiverr, Upwork (Start Small, Get Reviews)

Freelance platforms like Fiverr and Upwork are great for beginners.

Create a service listing with clear deliverables, like “Pinterest Account Setup” or “Pin Design & Monthly Scheduling.”

Start with a competitive price to get reviews fast. Once you build a reputation, raise your rates and offer packages.

Use strong visuals and portfolio samples to make your listing stand out.

LinkedIn and Instagram Outreach

Search for content creators, business coaches, and e-commerce owners on LinkedIn or Instagram.

Follow them, engage with their content, and then send a friendly message.

Keep it short. Mention something specific you liked, then offer a free tip or quick audit. Focus on how you can help their business grow.

Even if they don’t need help now, they might refer you later.

Pinterest VA Job Boards and Freelancing Communities

There are job boards and online communities specifically for Pinterest Managers and Virtual Assistants.

Sites like Workello, We Work Remotely, and PinterestVA.com sometimes list gigs.

You can also join Pinterest-focused Slack groups or forums where clients post requests.

These opportunities are often less competitive than big platforms.

Cold Pitch Bloggers, Course Creators, Etsy Shops, and Content Creators

Make a list of 10–20 people in a niche you understand. Look for bloggers, Etsy sellers, or course creators who aren’t using Pinterest or are using it poorly.

Send a short, personalized message offering a free profile audit or quick tip. Keep the focus on how you can help them get more traffic or sales.

Even one “yes” can turn into a long-term client.

Step 5: How to Stand Out in a Crowded Market

More people are offering Pinterest services now, but very few stand out. The secret isn’t being the cheapest or loudest.

It’s showing that you get real results and that you understand what business owners actually want.

Here’s how to set yourself apart from the competition and attract high-quality clients.

Focus on Results, Not Just Tasks (e.g., “Grew Traffic 3x in 60 Days”)

Most freelancers talk about what they do—pin designs, keyword research, or scheduling. That’s fine, but clients care more about outcomes.

Did your work bring them traffic, sales, or saves? Lead with specific results in your pitches and profile.

Example: “Helped a wellness blog triple their traffic from Pinterest in 60 days.” Results build trust. Tasks are just tools.

Offer a Unique Pinterest Package (Monthly Management + Strategy Calls)

Don’t just list random services. Bundle them into a clear, results-driven package.

Include monthly pin design, scheduling, analytics tracking, and one strategy call. This adds perceived value and makes it easier for clients to say yes.

You can even offer tiered packages (starter, growth, premium) to fit different budgets and needs.

Specialize in a Niche (Etsy, Bloggers, Digital Creators, Health Brands)

Niching down helps you become the go-to expert for a specific audience. If you understand Etsy, target handmade sellers. If you blog, help other bloggers.

Clients want someone who speaks their language and knows their industry.

When you specialize, your marketing becomes clearer and your services feel more valuable.

Use Case Studies, Testimonials, or Screen Recordings

Proof builds confidence. If you’ve helped someone, even if it’s your own account, document it.

Create a short case study that shows the client’s starting point, what you did, and the results. Ask for a short testimonial if they’re happy.

Or record your screen while walking through a Pinterest audit or strategy. Visual proof makes you more credible than words alone.

Offer a Free Audit or Strategy Call to Start Conversations

Sometimes people need a little push to take action. Offering a free Pinterest audit or a short strategy call gives you a foot in the door. Keep it focused.

Point out a few quick wins, explain what’s missing, and suggest a solution. It shows your expertise, builds trust, and often leads to paid work.

Step 6: Pricing Your Services

Pricing can feel tricky when you’re starting out. But the goal isn’t to be the cheapest, but it’s to price based on the value you bring.

Clear, confident pricing helps attract serious clients and filters out those who don’t respect your time.

Here’s how to set your rates the smart way.

Hourly vs Package Pricing (Best to Start With Packages)

While hourly rates might seem easy at first, they can hold you back. Clients start watching the clock, and you get paid for time instead of results.

Packages are better. They let you bundle your services into a clear offer, focus on outcomes, and scale your income.

For example, offer a monthly management package that includes pin design, scheduling, and strategy, all for a set fee.

Starter: $150–$300/Month for Basic Services

If you’re new, start with a simple package.

This might include 10–15 pin designs, weekly scheduling, basic keyword research, and monthly analytics.

$150 to $300/month is a fair starting range, especially if you’re building your reputation.

As long as you’re clear on what’s included and consistent in delivery, this level can bring in steady work and referrals.

Advanced: £500+ for Full Pinterest Strategy, Pin Design, and Monthly Reporting

Once you’ve built experience and have results to show, raise your rates.

A full-service package can include a complete Pinterest strategy, custom pin design, Tailwind setup, in-depth analytics reports, and monthly strategy calls.

Clients pay more for done-for-you services with clear direction and reliable data.

At this level, $500–$1,000/month is realistic, especially for established bloggers, coaches, or e-commerce brands.

Consider Upsells: Pinterest Ads, Blog Content Repurposing, Templates

Once a client trusts you, offer add-ons to increase value and income.

You could manage promoted pin campaigns, turn blog content into fresh pin designs, or create branded pin templates they can reuse.

These services save the client time and boost their results, making them worth the extra investment.

Always pitch upsells as ways to get better outcomes, not just more stuff.

Tools to Make Pinterest Management Easier

Managing multiple Pinterest clients or accounts becomes much smoother when you use the right tools.

They help you stay organized, save time, and deliver better results.

Here are some essential tools every Pinterest Manager should know.

Tailwind – Scheduling and Analytics

Tailwind is a Pinterest-approved scheduler that lets you plan and publish pins in advance.

You can batch-schedule content for the whole week or month, freeing up your time.

It also gives you access to helpful analytics like top-performing pins, engagement trends, and best times to post.

The SmartLoop feature allows you to reshare evergreen content automatically.

It’s a must-have for long-term growth and time management.

Canva – Pin Design

Canva makes it easy to design professional-looking pins, even if you have no graphic design background.

Use Pinterest templates or create your own with brand colors, eye-catching fonts, and high-quality images.

You can save designs as templates for future use, which is especially helpful when working with multiple clients. Fast, simple, and beginner-friendly.

Trello or ClickUp – Client Workflow

These project management tools help you stay on top of client tasks and deadlines.

Create boards or lists for each client with cards for content ideas, to-dos, scheduled pins, and feedback.

Trello is simple and visual, while ClickUp offers more advanced features like time tracking and automations.

Notion or Google Docs – Strategy Tracking

For strategy planning, client notes, and keyword logs, use Notion or Google Docs.

Both tools make it easy to share updates with clients, store monthly reports, and track content plans.

Notion is more flexible and works well for dashboards, while Google Docs is great for real-time collaboration.

Use them to keep all your work in one place and easy to access.

Pinterest Trends + Keywords Everywhere – For Research

Pinterest Trends helps you see what’s popular on the platform right now.

You can use it to plan seasonal content, find new pin ideas, or align with what your client’s audience is searching for.

Pair it with Keywords Everywhere, a browser extension that shows search volume and related keywords.

Together, they make your SEO strategy stronger and more targeted.

Client Management Tips

Getting clients is one thing. Keeping them is another.

Strong client management helps you build trust, get better results, and secure long-term work.

The smoother your systems are, the more professional you’ll appear and the more clients will want to stay with you.

Onboard With a Form and Pinterest Access Instructions

Start with a clear onboarding process.

Send a simple form to gather key info: business goals, branding details, target audience, website links, and any current Pinterest strategy.

Then provide easy-to-follow instructions on how to grant you access to their Pinterest account and Tailwind (if applicable).

This sets the tone and avoids delays.

Set Clear Expectations and Monthly Deliverables

Be specific about what your service includes. Outline the number of pins you’ll design, how often you’ll schedule, and what kind of updates they’ll receive.

Let them know how to contact you, how quickly you’ll respond, and when they can expect reports.

Clear communication prevents misunderstandings and keeps the relationship smooth.

Track Key Metrics (Impressions, Outbound Clicks, Saves)

To show value, track the numbers that matter. Focus on impressions (visibility), saves (engagement), and outbound clicks (traffic).

These are the stats most clients care about. Keep an eye on what’s improving and what needs adjusting.

Numbers make your work measurable and give clients a reason to keep paying.

Use a Simple Monthly Report Template

Create a basic report you can reuse for every client. Include growth highlights, top-performing pins, key metrics, and a short strategy summary.

Use charts or screenshots when possible. Tools like Google Slides or Canva make it easy to design professional-looking reports.

Keep it clear and brief as clients want insights, not walls of text.

Communicate Results, Not Just Tasks

Clients don’t always understand Pinterest. So instead of saying “I scheduled 20 pins,” say “Your top product pin drove 500 clicks this week.”

Focus on the impact of your work. Show how your strategy helps them grow.

When clients see results, they’re more likely to stick around and refer others to you.

Final Thoughts

You don’t need years of experience to become a Pinterest Manager, but just real results and steady effort.

Help first, sell second. Focus on value and strategy.

Start small, stay consistent, and let your work speak for itself.

Pinterest is still wide open. Step in now and grow while it’s early!

FAQs

Do I need to be a graphic designer to become a Pinterest Manager?

No, tools like Canva make it beginner-friendly.

Can I do this part-time?

Absolutely. Many start with 1–2 clients and scale.

How long until I land my first client?

Some land clients within 30 days using cold outreach and Facebook groups.

What niches work best on Pinterest?

Health, beauty, home, parenting, blogging, fashion, and DIY are top performers.