The Taboola platform allows users to find interesting articles, videos, and blogs based on their interests. The site has been around for quite some time and has become one of the most popular ways to consume content online.
There are many benefits to using Taboola, including the ability to customize your content feed, save articles for later, and get recommendations based on your interests. The key features included with Taboola are content personalization, recommendations, and curation.
Look no further if you’re looking for alternative sites like Taboola that offer similar services. Below is a list of 10 sites like Taboola that offer native advertising and content discovery platforms.
An Overview On Taboola
Using Taboola, publishers can surface recommended content on their websites. Founded by Adam Singolda in 2007, the company is based in New York City. Taboola has over 1 billion monthly active users and works with over 20,000 publishers, including Forbes, NBC, USA Today, and The Weather Channel.
Taboola operates on a cost-per-click (CPC) model, meaning publishers are only charged when users click on one of the recommended articles. The CPC rate is determined by an auction system, where advertisers bid against each other for placement. Taboola also offers a cost-per-impression (CPM) pricing option for video ads.
In addition to content recommendations, Taboola also offers native advertising solutions that help brands reach their target audiences. User experience is not interrupted by native ads because they blend in with the surrounding content. Taboola’s native ad products include In-Feed Units, displayed within the publisher’s content feed; Recommendation Widget Units, shown in the sidebar or footer of the page; and Video Units, which are short video ads that appear before or during publisher-owned video content.
Taboola is used by some of the world’s largest publishers, small businesses, and individual bloggers. The platform has something to offer everyone who wants to increase website traffic and engagement.
What Are The Benefits Of Taboola?
There are many benefits of using Taboola for native advertising. First, Taboola can help you reach a large audience with your ads. Taboola has a network of over 10 billion monthly active users, which means that your ads have the potential to be seen by a large number of people. Taboola can also help you target your ads to specific demographics, interests, and locations. Using these targeting options ensures that your ads are seen by people who are more likely to be interested in your product or service.
Another benefit of using Taboola is that it can help you save money on your advertising budget. With traditional advertising methods, such as Google AdWords or Facebook Ads, you typically have to pay per click or impression. With Taboola, you only pay when someone clicks on your ad, which means you’re not wasting money on impressions or clicks from people who aren’t interested in what you’re promoting.
Finally, Taboola allows you to track the performance of your ads so that you can make changes as necessary. These metrics will enable you to optimize your campaigns for better results constantly.
What Are The Key Features Included With Taboola?
Using Taboola, you can place your content on other websites and reach audiences that may not have seen your brand before.
Taboola’s key features include:
- Content Discovery: Taboola’s content discovery engine helps you surface your content on other websites and in front of an audience that may not be familiar with your brand.
- Native Advertising: Taboola’s native advertising solution helps you create and place ads that blend in with the surrounding content, making them more effective and less intrusive.
- Behavioral Targeting: Taboola uses behavioral targeting to match your content with users who are most likely to be interested in it based on their past behavior.
- Real-Time Bidding: Taboola’s real-time bidding platform lets you bid on ad space in real-time, making sure your ads reach the right people.
- Campaign Management: Taboola’s campaign management tools help track and optimize your campaigns for maximum performance.
Below are listed 10 Sites Like Taboola for Native Advertising.
1. Outbrain
2. Content.ad
3. Revcontent
4. Zergnet
5. Gravity
6. ContentStudio
7. Specify
8. Google Ads
9. StackAdapt
10. Nativo
Outbrain.
Overview
Marketers can use Outbrain to promote their articles and blog posts across some of the world’s largest media websites. Outbrain was founded in 2006 and today works with over 20,000 publishers in over 190 countries.
Benefits
Some benefits of using Outbrain include increased brand awareness, traffic, and engagement. Additionally, Outbrain’s click-through rates are very high, resulting in more clicks on your ads than most other websites.
Key Features
Outbrain includes the following features:
- Native advertising
- Audience targeting
- Real-time bidding
Outbrain also offers a wide range of ad formats, including text ads, image ads, video ads, and carousel ads.
Content.ad.
Overview
Content.ad was founded in 2011 and is a native advertising network. The company is based in New York City and has over 30 employees. The company’s mission is to help publishers increase their revenue by providing them with high-quality, targeted content.
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Key Features
Some of the key features offered by content.ad include:
- User-friendly interface: The Content.ad interface is designed to be simple and easy to use, so you can immediately get started placing ads on your website.
- Wide selection of ad units: Content.ad offers a wide range of ad units for you to choose from, including text, image, video, and rich media ads. As a result, you can find the perfect way to monetize your website traffic.
- Competitive ad rates: Content.ad offers competitive ad rates that can help you increase your revenue from your website traffic.
- Dedicated account manager: Content.ad assigns a dedicated account manager who will work with you to ensure you’re using the network effectively.
Revcontent.
Overview
Revcontent is a content recommendation network that allows publishers to promote their content on some of the world’s largest websites. Revcontent has been operational since 2013 and is headquartered in Sarasota, Florida. John Lemp, the current CEO, founded the company.
Benefits
With Revcontent, you can feature your content on a vast network of high-quality websites, and this means you can get your content seen by many people, which can help increase your website’s traffic and improve its ranking in the search engine. In addition, Revcontent offers a range of features that can help you customize how your content is presented, making it more likely to be clicked on by users.
Key Features
Some of the key features offered by Revcontent include:
- You can target your content to specific countries, states, or cities.
- A range of customization options for presenting your content (e.g., thumbnail size, title length, etc.).
- Analyze and adjust your content based on detailed analytics
Zergnet.
Overview
Zergnet is a content recommendation platform that helps publishers increase engagement and revenue. Zergnet is A New Yok-based company and was founded in 2007. ZergNet’s technology curates content from across the web and serves it up to readers in a personalized widget on publisher websites.
Benefits
Some of the benefits of using Zergnet include:
- Increased Engagement: Readers are served up relevant content, which keeps them engaged on your site for longer.
- Increased Revenue: Zergnet shares revenue with its publishers, so you can make money from your website traffic.
- Easy to Use: Using the Zergnet platform on your website is easy and quick.
Key Features
Some of the critical features of Zergnet include:
- Content Curation: Zergnet’s technology curates content from across the web and serves it up to readers in a personalized widget on publisher websites.
- Personalized Widgets: The feature makes your site more engaging for your readers by providing them with relevant content.
- Revenue Sharing: Zergnet shares revenue with its publishers, so you can make money from your website traffic.
Gravity.
Overview
Gravity is a native advertising platform that allows publishers to monetize their content through sponsored posts. Gravity was founded in 2013 and is headquartered in New York City.
Benefits
Gravity offers several benefits for both publishers and advertisers. For publishers, Gravity provides an easy way to monetize their content with high-quality sponsorships. Gravity also offers tools to help publishers maximize their revenue, including real-time reporting and optimization features. For advertisers, Gravity provides access to high-quality publisher sites and a range of targeting options.
Key Features
Some of the key features offered by Gravity include:
- A self-serve platform for advertisers
- Real-time reporting and optimization
- A wide range of publisher sites
- Detailed targeting options
ContentStudio
Overview
Using ContentStudio, users can discover, curate, publish, and measure their content. The software provides users with tools to help them with their content marketing efforts, including an AI-powered content discovery engine, a drag-and-drop content curation tool, and a social media management tool.
Benefits
The benefits of using ContentStudio include the ability to save time on content creation, the ability to improve content quality, and the ability to measure the performance of your content marketing efforts.
Key Features
Some key features of ContentStudio include the following:
- Content Discovery Engine: The Content Discovery Engine helps users find relevant content from over 50 million sources.
- Content Curation Tool: The Content Curation Tool allows users to curate content from multiple sources in one place easily.
- Social Media Management Tool: The Social Media Management Tool enables users to manage their social media accounts in one place.
Specify
Overview
Specify is a content discovery platform that helps you connect with new audiences and promote your content. Specify lets you target specific topics, keywords, and interests to reach the people most likely to be interested in your message.
Benefits
Specify offers some benefits that make it an attractive option for content promotion:
- It allows you to target your content precisely, saving you a lot of time and effort in promoting it to the right people.
- Specify provides detailed analytics to track your content’s performance and see how it performs with different audiences.
- Specify offers several features that make it easy to share your content with others and get more exposure for your work.
Key Features
Some of the key features that make Specify an attractive option for content promotion include:
- The ability to target specific topics, keywords, and interests
- Detailed analytics that allows you to track the performance of your content
- Many features make it easy to share your content with others
Google Ads
Overview
In Google Ads, advertisers pay to display brief advertisements, product listings, service offerings, and video content within the Google ad network.
Benefits
The benefits of using Google Ads include:
- Reach a large audience of potential customers
- Advertise to specific demographics, interests, and locations
- Setting a daily budget for your campaign
- Measure the results of your campaigns
Key Features
Some key features of Google Ads include:
- Search Network: Advertisers can display ads next to related Google search results.
- Display Network: Advertisers can show their ads on websites that are part of the Google Display Network.
- YouTube: Advertisers can run video ads on YouTube and across the web through YouTube’s video partner sites.
StackAdapt
Overview
The StackAdapt platform enables brands to connect with their target audiences through content discovery. The StackAdapt platform uses predictive algorithms to match ads with the most relevant content, resulting in higher engagement and conversions for advertisers.
Benefits
StackAdapt’s native advertising solution offers several benefits for advertisers, including:
- Increased brand awareness and reach: StackAdapt’s native ad units are placed within editorial content on premium publisher websites, ensuring that a highly engaged audience sees your ad.
- Higher engagement and conversion rates: Native ads are more effective than traditional display ads, resulting in higher engagement and conversion rates.
- Cost-effective: StackAdapt’s pay-per-click pricing model makes reaching your target audience cost-effective since you only pay when someone clicks on your ad.
Key Features
Some of the key features of the StackAdapt platform include:
- Predictive algorithms: StackAdapt’s predictive algorithms match ads with the most relevant content, resulting in higher engagement and conversions for advertisers.
- Real-time bidding: StackAdapt’s real-time bidding system ensures you always get the best price for your ad campaigns.
- Detailed reporting: StackAdapt provides detailed reporting so you can track the performance of your campaigns and optimize accordingly.
Nativo
Overview
Nativo is a self-service platform that helps you scale your native advertising efforts. It offers real-time bidding, creative optimization, and reporting tools to help you maximize your results.
Benefits
Some of the benefits of using Nativo include:
- The ability to scale your native advertising efforts quickly and easily
- Real-time bidding and creative optimization tools to help maximize results
- Track your progress and ROI with detailed reporting
Key Features
Some of the key features offered by Nativo include:
- A self-service platform that is easy to use and navigate
- Real-time bidding and creative optimization tools
- Detailed reporting capabilities
Conclusion
The sites mentioned above are some of the best alternatives to Taboola that offer native advertising. Each of these Taboola alternatives has its benefits and features. So, if you’re looking for a native advertising solution, check out each site to determine which fits your needs best.
FAQ’s
Q: What is Taboola?
A: Taboola is a content discovery platform that allows you to find new and interesting articles, videos, and blogs based on your interests. It also allows you to promote your content through its network of websites and apps.
Q: How does Taboola work?
A: Taboola uses an algorithm to suggest new content based on your previous viewing. It also considers your location, time of day, and other factors to show you the most relevant content.
Q: What are the benefits of using Taboola?
A: The main benefit of using Taboola is that it can help you discover new and exciting content that you may not have otherwise found, and it can also help promote your content to a broader audience.
Q: What are the key features of Taboola?
A: Some of the key features of Taboola include its personalized recommendations, ability to share articles with friends, and integration with social media platforms.