How To Use Google Ads For Painters: The Full Guide

If you’re a painter who wants to attract more clients, then you should definitely use Google Ads. It’s an excellent tool for reaching potential clients and growing your business.

This blog post will discuss everything you need to know about using Google Ads for painters. We will cover topics such as why you should use Google Ads, how to create a campaign, and how to optimize your campaigns for maximum profitability.

By the end of this blog post, you will have all the information you need to start using Google Ads to grow your painting business. So let’s get started!

Google Ads Overview

Google Ads is an online ad service that allows businesses to advertise their products and services on Google Search, YouTube, and other sites across the Internet. Google Ads offers a variety of features and options that businesses can use to customize their campaigns and target their audience.

The Google Ads advertising platform is pay-per-click (PPC) based, meaning businesses only pay when somebody clicks on their ad. Using it is an effective way of reaching potential customers who are already interested in what you offer.

How Painters Can Benefit From Google Ads

Painters can use Google Ads to market their business and attract new clients. Google Ads offers several key benefits, including:

Promote your business to a large audience: There are over 3 billion searches conducted on Google every day, and many of these people are looking for painting services in their local area. By running ads on Google, painters can reach a large audience of potential customers who may not be aware of their business.
Cost-effective: Google Ads is a very cost-effective way to market your business. Since you only pay when someone clicks on your ad, it is much more affordable than traditional marketing methods like print or television.
Targeted: With Google Ads, you can target your ads to people based on their location, search keywords, and other factors. In this way, you ensure that your ads are seen by those who are most likely interested in your offer.
Measurable: Google Ads provides detailed reports showing how well your ads perform. Using these reports allows you to track your return on investment and make changes to improve your results over time.

Why Your Painting Company Should Make Use Of Google Ads

As a painting company, you may wonder if Google Ads is worth your time and money. After all, many marketing channels are vying for your attention.

Here’s why you should make use of Google Ads:

Google Ads is a great way to reach out to potential customers searching online for painting services.
Google Ads also allows you to track conversions, so you can see how many people click on your ad, call, or even fill out a form on your website. This information is valuable as it allows you to gauge the effectiveness of your ads and make necessary changes to improve results.
Another benefit of using Google Ads is that it allows you to test different versions of your ad (known as A/B testing), so you can see which one performs better before rolling it out to a larger audience.

Overall, Google Ads is an effective way to reach out to potential customers who are actively searching for painting services online. Its ability to track conversions and test different ad versions provides valuable insights that can help improve your marketing efforts.

Plan Out Your Goals And What You Plan To Achieve With Google Ads

As with any marketing campaign, it’s crucial to have a clear idea of your goals before you start. What do you hope to accomplish with your Google Ads campaign? Are you looking to increase brand awareness, generate leads, or drive sales? Starting a campaign strategy requires knowing your goals.

Google Ads can be used in many different ways, and each has its advantages. For example, if you’re looking to generate leads, you might want to use search or display ads. Video ads might be a good option if you’re looking for brand awareness. And if you’re looking to drive sales, shopping ads could be the way to go.

Once you know what type of ads you want to use, it’s time to start thinking about your budget. This will help determine how many keywords you can target and how many impressions your ads will get.

Finally, think about where you want your ads to appear. Google offers a variety of ad placements, including on search results pages, websites, apps, and YouTube videos. In addition, you can target your ads to specific devices, geographical locations, and demographic groups. Choose the placements that will reach your target audience and help you achieve your goals.

Do Your Keyword Research Before Spending Any Money

Before spending money on Google Ads, you must do your keyword research. Your painting business will benefit from this as you can identify which keywords are most relevant and avoid wasting money on keywords that are not likely to convert.

You can conduct keyword research in a few different ways. One way to conduct keyword research is by using the Google Keyword Planer tool. Using this tool, you can enter a seed keyword and see related keywords and their estimated monthly search volume.

You can also use a third-party keyword research tool like SEMrush or Wordstream to do your keyword research. These tools give you more detailed data than the keyword planner and allow you to discover new keywords you might not have considered otherwise.

Once you have a list of relevant keywords, you can start creating your Google Ads campaigns.

Is Your Website Ready To Receive Traffic?

Below are some tips to consider before you start driving traffic to your website with Google Ads:

It is essential to design your website so that it converts well. The key is to have a clear call-to-action (CTA) on each page and make it easy for your visitors to take the next step, whether filling out a form, signing up for your newsletter, or making a purchase.
Your website should be mobile-friendly. The number of people using their smartphones and tablets to browse the web is on the rise, so optimizing your site for smaller screens is imperative.
Your website should load quickly. No one likes waiting for a slow website to load, so make sure yours is as fast as possible. Test your site speed with tools like Google’s PageSpeed Insights and get tips on improving it.
Your website should be secure. SSL certificates are necessary if you sell products or services online, and they ensure the safety and security of all transactions.

Add CTA’s To Your Website Landing Page

Painters should ensure that their websites have clear and effective call-to-actions (CTAs). The CTA button on your website encourages visitors to take a particular action, such as requesting a free estimate from you.

There are many different ways to add CTAs to your website, but here are a few tips:

1. Use strong and actionable language

Make sure your CTAs are strong and direct. As an example, instead of using a CTA like “Click here for more information,” try something like “Get a free estimate now.”

2. Make them visible

Your CTAs should be visible and easy to find on your website, and they should stand out from the rest of the content on the page and be placed in an easily accessible location.

3. Use images

In addition to using strong language, you can also use images in your CTAs to help them stand out. Next to your CTA button, for example, you could display a picture of a paintbrush.

4. Use colors

Using colors in your CTAs can also help them stand out from the rest of your website content. For example, you could use a color contrasting with your website’s color scheme.

5. Use multiple CTAs

You shouldn’t be afraid to add multiple CTAs to your site. You can have different CTAs for different pages or even for different sections of the same page. Just make sure that each CTA is relevant to the content it’s surrounded by.

Create A Google Ads Account

Creating a Google Ads account is simple and only requires a few steps. If you don’t currently have a Google account, you’ll need to create one. The easiest way to create or sign in to an existing account is by visiting google.com and clicking the “Sign In” button in the top right-hand corner. From there, follow the prompts to create your account.

Once you have a Google account, go to ads.google.com and click on the “Start Now” button. To create your account, you will need to provide some basic information about your business, such as your business name, website URL, and country of operation. Once you’ve provided this information, click on the “Create Account” button, and you’re ready to start using Google Ads!

The 4 Different Google Campaign Types

Painters can use four different types of Google campaigns for marketing their business: search, display, video, and shopping.

Search Ads are the most common kind of Google Ads advertising strategy and let you place ads on Google’s search engine results pages. When someone inputs a particular keyword in the Google search box, your ad could appear in the search results.
Display campaigns let you place advertisements on websites across the Internet that are included in the Google Display Network (GDN). Your ad may appear on websites, apps, or YouTube videos related to your business or keywords.
You can use Video campaigns to place ads on YouTube videos. You can target specific videos or channels or target people who have recently watched a video about a similar topic.
Shopping campaigns allow you to showcase products from your online store on SERPs and across the GDN. Shopping ads usually feature product images, pricing, and other important information like shipping costs and customer reviews.

Steps To Take To Create A New Campaign

Creating a new campaign in Google Ads is simple and only takes a few minutes. To create your first campaign, follow these steps:

Log into your Google Ads account and click on “Campaigns” in the navigation bar.
Click the blue “+” button in the campaigns tab to create a new campaign.
The pop-up will then ask you what type of campaign you wish to create. For this example, just create a simple Search campaign. Select this option and then click “Continue.”
On the next page, you will need to enter some basic information about your campaign, such as its name and location targeting settings. Fill out this information and then click “Save and Continue.”
The next page is where you will set your budget for the campaign. Enter your daily budget and then click “Save and Continue.”
Next, you will need to choose the keywords for your campaign. Enter relevant keywords that potential customers might use when searching for painting services online. Once you have entered all of your keywords, click “Save and Continue.”
Finally, you will need to write your ad copy for the campaign. Write an attention-grabbing headline and description that accurately reflects what your business does. Once you are happy with your ad copy, click “Save and Finish.”

And that’s it! You have now created a new Google Ads campaign specifically for painters!

Geo-Targeting

One of the great things about Google Ads is that you can target your ads to a specific geographic location. It’s an excellent feature for painters who want to ensure that people in their service area see their ads.

To set up geo-targeting, simply go to the “Settings” tab in your Google Ads account and click on “Location.” From there, you can enter the locations you want to target. You can be as specific as a city or zip code or target an entire state or country.

When geo-targeting your ads, keep these things in mind:

To begin with, ensure that you have optimized your website for the locations you are targeting. This means having relevant content and keywords for those areas.
Second, consider using local phone numbers and addresses in your ads so that people know you’re nearby.
And finally, don’t forget to set up conversion tracking so you can see how many leads or sales come from your geo-targeted ads.

What Should Your Budget Be?

Several factors influence how much you spend on Google Ads, including the competitiveness of your industry, the average cost-per-click (CPC) in your region, and your goals.

You can, however, follow a few general guidelines when setting your budget.

First, consider how much you’re willing to spend on each customer acquisition. For example, if you’re selling a $100 product and are willing to spend $10 to acquire each customer, your maximum CPC would be $10.

Second, think about how many conversions you want to generate each month. Let’s say you want to generate 100 sales per month. If your conversion rate is 2%, you’ll need 5,000 clicks to reach your goal. At a CPC of $10, that would cost you $50,000 per month.

As the last step, consider how much you can afford to spend on Google Ads without affecting your bottom line. Having a limited marketing budget makes it crucial that you get the most out of your Google Ads campaigns.

How To Bid Effectively

You may wonder how to set your bids in Google Ads to get the best return on your investment as a painter. This section aims to teach you everything you need to know about bidding effectively in Google Ads.

What Is Your Maximum CPC?

The maximum CPC is the maximum amount you are willing to pay for a click on your ad. This is not necessarily the amount you will end up paying for each click, but it is the upper limit you are willing to pay. You can set your maximum CPC at the campaign or ad group levels. If set at campaign level, all of the ad groups in that campaign will have the same maximum CPC. If you set it at the ad group level, each ad group can have its own maximum CPC.

You can determine your maximum CPC in a few ways. One way is to look at your average customer lifetime value (LTV). This number represents how much revenue an average customer will bring in throughout their relationship with your business. For example, if an average customer spends $500 with your business throughout their lifetime, your LTV would be $500.

You can also use ROAS (return on advertising spend) to help determine your maximum CPC. To calculate ROAS, you divide your total revenue by your total advertising spend. So, if you made $10,000 in sales and spent $1,000 on advertising, your ROAS would be 10 (10,000/1,000).

Another factor to consider when determining your maximum CPC is how much profit margins are on each job or project. If profit margins are low, you may need to adjust your expectations accordingly and lower your maximum CPC bid.

Once you have determined your maximum CPC, you can start setting bids at the keyword level. When setting keyword-level bids, you have a few options: manual bidding, automatic bidding, and enhanced cost-per-click (ECPC).

Manual Bidding

Manual bidding gives you complete control over how much you want to pay per click. With this option, you will need to keep an eye on things and ensure that you are not exceeding your budget or spending more than necessary on clicks that do not convert into customers or leads.

Automated Bidding

Automatic bidding takes some of the guesswork out of things by automatically setting bids for keywords based on specific criteria that you specify ahead of time (such as target CPA or target ROAS). This option can save time but may not always get the lowest possible price per click like manual bidding does.

Enhanced cost-per-click

Enhanced cost-per-click (ECPC) automatically raises or lowers bids based on whether there is a good chance of a conversion or not. This option can help save money while still getting conversions because it only raises bids when there is a good chance of conversion and lowers them when there is not as high of a chance of conversion happening.”

How To Use Ad Groups

Ad groups are a vital part of any Google Ads campaign and help keep your ads organized and relevant to the users who see them.

When creating an ad group, you’ll first need to choose a name for it. You should name your ad groups in a way that helps you understand what each ad group is for. As an example, if you have an ad campaign for a painting company, you might create a different ad group for each service you provide. Once you’ve chosen a name for your ad group, you’ll need to add some keywords to it. These keywords should be relevant to the products or services that you’re advertising. For example, if you’re promoting your painting company’s exterior painting services, you might use keywords such as “exterior painter,” “house painter,” or “residential painter.”

You’ll also need to write ads for your ad group. These ads should be relevant to the keywords you’ve chosen and should be designed to persuade users to click on them. For example, your ad might say, “Need an exterior painter? We offer high-quality services at competitive prices!”

Finally, you’ll need to choose where your ads will appear. You can choose from various options, including search results pages, websites, and apps. You can also target specific locations or devices.

Once you’ve created your ad group, it’s essential to monitor its performance so that you can make changes if necessary. This can be done by analyzing your ad’s click-through and conversion rates. If either of these rates is low, it may be time to make some changes to your ad group.

Writing An Ad That Converts

Getting your headline right is crucial since it’s the first thing people see when they see your ad. You need to include keywords that are relevant to your product or service, but you also need to make sure they’re catchy enough to catch people’s eyes. Your ad should be simple and direct and include a clear call to action (CTA).

Here are a few tips for writing an effective ad:

Use keyword-rich headlines.
Write clear and concise copy.
Include a strong call to action.
Use persuasive language.
Make use of ad extensions.

Using Ad Extensions

You can boost your ad’s performance and click-through rate (CTR) with ad extensions. They provide additional information about your business, such as your phone number, address, or website URL. Additionally, ad extensions can highlight special promotions and offers.

Painters use many different types of ad extensions, but call extensions, location extensions, and sitelink extensions are among the most popular.

Call Extensions:

Call extensions allow people to click on your ad and directly call your business. This is a great way to generate leads, especially if you offer emergency or 24-hour services.

Location Extensions:

Location extensions show your business’s address and phone number on your ad. This is helpful for people searching for a painting company in their area.

Sitelink Extensions:

A sitelink extension is a link that points to a specific page on your website. You can use sitelink extensions to direct people to your pricing page, portfolio, or individual services pages.

Optimize Your Campaign For Profitability

Customer Life Time Value(LTV)

As a painter, you want to ensure that you get the most out of your Google Ads campaigns. One way to do this is to focus on your customer lifetime value (LTV).

Your LTV is the total amount of money a customer will spend with your company over their life. To calculate your LTV, you need to know the average order value (AOV), the average customer lifespan, and the profit margin.

In simple terms, AOV is the average amount a customer spends per order. You can calculate your average order value (AOV) by taking the total revenue generated by all sales made during a specific timeframe and dividing it by the total quantity sold.

The average customer lifespan is the average length of time a customer remains a customer. Two things are necessary for this calculation: the churn rate and the retention rate. The churn rate is the percentage of customers who stop doing business with you over a given period. A retention rate measures how many customers continue to do business with you over a period of time. Simply divide 1 by the churn rate to determine the average lifespan of a customer.

The profit margin is the percentage of each sale that is pure profit. To calculate this, simply take your total revenue from all sales in a given period and subtract your total costs for that period. Next, divide that number by your total revenue to get your profit margin percentage.

Once you have all three numbers—the AOV, average customer lifespan, and profit margin—you can calculate your LTV using this formula:

(AOV x Average Customer Lifespan x Profit Margin) / Churn Rate = LTV

For example, let’s say that your AOV is $100, your average customer lifespan is 5 years, your profit margin is 20%, and your churn rate is 10%. This means that your LTV would be $1,000 (($100 x 5 years x 20%) / 10%).

You can optimize your Google Ads campaigns by knowing how to calculate your LTV. For example, if you know that each new customer is worth $1,000 to you over their lifetime, then you can afford to spend up to $100 on acquiring each new customer through Google Ads (assuming a 10% profit margin).

Optimizing Your CPA

Another way to optimize your Google Ads campaigns for profitability is by reducing your cost-per-acquisition (CPA). With Google Ads, your CPA is how much each new customer costs you. To reduce your CPA, you can do two main things: improve conversion rates and lower costs-per-click (CPCs).

You can improve conversion rates by increasing the number of people who click on your ads and then make a purchase. Some common methods include creating more targeted ad campaigns, writing more compelling ad copy, and offering discounts or coupons in ads.

Lowering CPCs means reducing how much it costs you every time someone clicks on one of your ads. The following are some ways to accomplish this:

Choose less competitive keywords when creating ad groups.
Set up negative keyword lists
Create more relevant ad text
Use ad extensions
Target long-tail keywords
Bid strategically based on keyword quality scores.

By focusing on reducing your CPA, you can make your Google Ads campaigns more profitable. And, as your CPA decreases, you’ll be able to bid more aggressively on keywords and allocate more money to your Google Ads campaigns overall.

Conversion Tracking

How To Setup Conversion Tracking

Conversion tracking is a tool that allows you to track and measure the results of your Google Ads campaigns. By understanding which keywords, ads, and ad groups are driving conversions, you can optimize your campaigns more effectively and efficiently.

There are two types of conversion tracking:

Standard Events: These are pre-defined actions that can be tracked on your website, such as purchases or newsletter sign-ups.
Custom Events: These are custom actions that you define yourself based on what is important for your business. For example, if you want to track how often people click on a particular button on your website, you would create a custom event for that action.

To set up conversion tracking, you will need to add a piece of code to your website called the “conversion tracking tag.” This code needs to be added to the pages on your website where conversions occur (e.g., the “thank you” page after a purchase is made).

Once the conversion tracking tag has been added to your website, you will need to create a “conversion goal” in your Google Ads account. A conversion goal is simply a way of telling Google which action on your website counts as a conversion. You will need to specify the name of the goal, the category (standard or custom), and the value (if applicable).

Once you have created a conversion goal, you will be able to see how many conversions have been achieved for each campaign, ad group, and keyword in your Google Ads account. You can also use conversion tracking to bid on keywords based on their conversion rate (CVR).

Phone Call Tracking

Tracking phone calls as conversations requires setting up call tracking in Google Ads. Call tracking allows you to see which keywords, ads, and ad groups are driving phone calls to your business.

There are two types of call tracking:

Dynamic number insertion: This free service inserts a unique phone number into your ads when they are served. A unique phone number appears when someone clicks on your ad and is tracked in Google Ads as a conversion.
Third-party call tracking: This is a paid service that provides you with a unique phone number that is different from your regular business line. When someone clicks on your ad and calls the unique number, the call is tracked as a conversion in your Google Ads account.

To set up dynamic number insertion, you will need to add a piece of code to your website called the “global site tag.” This code needs to be added to all pages on your website where you want the unique phone numbers to appear.

Once the global site tag has been added to your website, you will need to create a “call extension” in your Google Ads account. A call extension is simply an extension that includes a click-to-call button in your ad, which uses the dynamic number insertion feature to insert a unique phone number when someone clicks on it.

To use third-party call tracking, you must sign up for a paid service such as CallRail or Invoca. When you sign up for one of these services, you will be given a unique phone number that you can use in your ads. When someone clicks on your ad and calls this number, the call will be tracked as a conversion in your Google Ads account (as well as in the third-party service’s own reporting interface).

How To Use Conversion Tracking To Optimize Your Campaigns

Once you’ve set up conversion tracking, you can use the data to optimize your campaigns and make them more effective. You can do this in a number of ways:

Identify which keywords, ads, and ad groups are driving conversions and focus on these. You can look at the “Conversions” column in your Google Ads account.
Identify which keywords, ads, and ad groups are not driving conversions and either remove them or try to improve them.
Bid on keywords based on their conversion rate (CVR). This means you will bid more for keywords with a higher CVR and less for those with a lower CVR.
Use the “Conversion Optimizer” tool to automatically bid on keywords based on their CVR. This tool is available in the “Tools” menu of your Google Ads account.
Set up conversion tracking for phone calls if you want to track this as a conversion goal.
Use third-party call tracking if you want more features and flexibility than dynamic number insertion offers.

Additional Campaign Settings

Ad Scheduling

Ad scheduling is the process of specifying when your ads should be shown. This can be useful if you only want your ads to run during certain hours or days or to control how much you’re spending daily.

To set up ad scheduling, go to the “Settings” tab in your Google Ads account and click on “Edit” next to the “Ad schedule” setting. From there, you can specify the days and times you want your ads to run.

Remarketing

Remarketing aims to reach people who have previously visited your website or used your app. Whenever someone visits your site, a cookie is placed on their browser, allowing you to display targeted ads on other sites on the web to your previous visitors.

To set up remarketing, go to the “Audiences” tab in your Google Ads account and click on “Create remarketing list.” From there, you can specify the parameters of your remarketing campaign, such as who you want to target and what kind of ads you want to show them.

Negative Keywords

Negative keywords are words or phrases that you don’t want your ad to show up for. For example, suppose you’re a painter who specializes in residential painting. In that case, you might add the word “commercial” as a negative keyword so that your ad doesn’t appear when people search for commercial painters.

To add negative keywords, go to the “Keywords” tab in your Google Ads account and click on the “+ Add negatives” button. From there, you can enter the words or phrases that you want to exclude from your campaigns.

Closing Words

You can use Google Ads to reach new customers and grow your business as a painter. With the help of this guide, you can create a successful campaign to help you reach your goals. Remember to do your research, bid effectively, and use conversion tracking to optimize your campaigns. With these tips, you can maximize your chances of success with Google Ads.

FAQ’s

1. What is Google Ads?

The Google Ads platform allows businesses to advertise their products and services across Google Search, YouTube, and other websites across the web.

2. How can painters benefit from using Google Ads?

For painters looking to grow their business, Google Ads can be an effective marketing tool. By targeting potential customers searching for online painting services, painters can increase their chances of getting new leads and conversions.

3. Why should my painting company make use of Google Ads?

There are many reasons why your painting company should make use of Google Ads. For one, it can be an effective way to reach new customers who are actively searching for painting services online. Additionally, it can help you to better target your marketing efforts, track your results, and optimize your campaigns for improved ROI.

4. What are some goals that I can set with Google Ads?

Some goals you may want to set with Google Ads include increasing brand awareness, generating new leads, or driving sales of your painting services. Ensure that you have a plan in place for measuring your success and tracking your progress, no matter what your goals are.

5. What budget should I set for my Google Ads campaign?

Several factors will affect your Google Ads campaign budget, including your goals, target audience, and keyword competition. In general, you should be investing at least a few hundred dollars per month in your campaign if you want to see results.

6. Is my website ready to receive traffic from Google Ads?

Before launching a campaign, it’s crucial to ensure that your website is optimized for lead conversion. Your website should be mobile-friendly, have clear call-to-actions (CTAs), and contain relevant keyword-rich content. If you’re unsure whether your website is ready for traffic from Google Ads, consider working with a web development or digital marketing agency that can help get your site up to speed.

7. What are some tips for writing an effective Google Ads ad?

Some tips for writing an effective Google ad include using relevant keywords, crafting a compelling headline, and having a clear CTA. Additionally, you should ensure your ad is relevant to the landing page it directs to since this will improve your quality score.

8. What are some of the most common mistakes made with Google Ads?

Typical mistakes with Google Ads include failing to do proper keyword research, not setting a budget, and not tracking conversions. Additionally, many businesses make the mistake of thinking that they can just set up a campaign and let it run on autopilot – but in reality, successful campaigns require ongoing optimization and management.

9. How often should I review my Google Ads campaign?

It’s important to review your Google Ads campaign regularly to ensure that it performs optimally. At a minimum, you should review your campaign monthly to check things like click-through rates (CTRs), conversion rates, and cost-per-conversion (CPC). If you notice any red flags or areas of concern, be sure to take action accordingly.